We're looking for a Marketing Manager- Learning to join our team in London as part of our Marketing function
You will be working as part of the broader LIONS Marketing team, and operating at a Divisional level across LIONS, WARC and Contagious, it requires developing a vision for Learning marketing, ownership of all related programmes, as well as directly contributing towards the future direction of the products
You will join a team of change makers
The Marketing team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand
You will play a crucial role in the delivery and success of an extended digital learning portfolio, driving sustainable acquisition, engagement and maturity programmes
You’ll approach each task and project with innovation, drive and attention to detail
You will be someone who is ready to leap in and drive progress, keeping momentum going across multiple projects at the same time
As the products grow, so will the role and your opportunities for development
You’ll communicate with partners, customers and internal stakeholders regularly to ensure the marketing strategy continues to answer clear customer needs. Ensuring a consistent feedback loop with the overall market that feeds into marketing activity
Lead on go-to-market of course launches including planning, coordination across the go-to-market team and sales enablement
Owns the process for the creation and maintenance of sales and marketing collateral (including course prospectus, website copy, sales decks...) and ensures the sales teams and the wider organisation are clear on the products’ positioning and relative key messaging to be used externally
Regularly review and report back on the competitive set - who are they targeting, what is their value proposition, which features and benefits are they promoting, how are they delivering that message
Achieve lead generation objectives through effective delivery of marketing objectives across new course launches, customer advocacy and evergreen acquisition
Work closely with Creative, Press and Digital Marketing teams, writing detailed creative briefs that enable the delivery of world-class marketing activity, with efficient lead time and consideration to campaign and overall business objectives
Deliver key campaign assets, including emails, to a timely manner, ensuring that approval deadlines are met
You’ll report regularly on campaign activity to all levels of stakeholders across the business and external partnering bodies
Work with our Project Ops Manager to ensure all marketing is briefed in ahead of time with our planning tool, Monday.com and own the comms calendars for all Learning products
Brief in reporting dashboards across key metrics and deliver a weekly report to your line manager, stakeholders and external partners
Work closely with the customer service and commercial teams, sharing toolkits, key messaging, best practice, insights and marketing initiatives
You are an advocate and ally for diversity, equity and inclusion
Requirements:
Strong marketing experience; ideally working on or close to a learning product or similar within the creative industry
Experience with successfully positioning and taking products to market (ideally learning products)
Confident and passionate about working with and enabling commercial teams
Ability to conduct competitor research and analysis and reflect accordingly in portfolio/course positioning and value proposition
Experience of developing and delivering multi-channel marketing campaigns to a high level of execution
Experience with CRM (Salesforce), Marketing Automation (Marketo) and Project Management (Monday.com) tools
Good knowledge and a keen interest in the creative communications industry is key, knowledge of digital marketing is beneficial
You excel in stakeholder management, you’re an expert communicator and you’re comfortable setting clear channels of communication and managing expectations across multiple teams, departments, brands and partners
Confidence as a presenter, both in person and virtually is advantageous
Willing to learn or experienced in briefing internal creative teams or agency partners
Comfort with ambiguity and working in a fast-paced environment; experience in a start-up environment is ideal
A keen interest in reporting on marketing campaigns and working with data and market knowledge to contribute to insight-led decision-making
Benefits:
401K – Saving Incentive plan
Medical and Dental Insurance plans
Flexible Spending Accounts
Life Assurance and Disability insurance
Great learning and development opportunities
15 days of holiday per year and an extra day for each year of service up to 20 days
25 days of holiday - option to buy/ sell upto 5 days
Pension
Life Assurance and Income Protection
Volunteering opportunities and charitable giving options
Option to opt into the Ascential Shares Scheme
Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
Employee assistance programme, season ticket loans and cycle to work scheme
