Marketing Operations Specialist



  • We're looking for a Marketing Operations Specialist - Lions Division (6 Months FTC) to join our team in London as part of our Marketing function.
  • You will be the go-to person to drive operational excellence within the Lions division marketing team and is a key link between the brands within the division and the central Digital Marketing team
  • The role acts as a single point of contact to pre-empt operational challenges, create solutions and execute on them
  • Working with the Project Manager and the relevant Lions Brand and CRM Support Team members to translate any requirements involving Adobe Marketo in the lead process for Contagious and co-ordinate activity the relevant work streams and ensure all activities delivered to schedule
  • Initiating campaign/programme kick-off sessions with contributors and stakeholders across the business including but not limited to: product marketing, content, design, marketing performance & automation and data
  • Working with the Marketing Automation team to ensure accurate audience lists are defined and constructed in line with campaign or programme goals
  • Ensuring campaign delivery is on track with any blockers/slippage escalated
  • Providing regular periodic status reports tracking campaign/programme initiatives against deadline and support ad hoc “light” data requests as needed
  • Working with the Digital Analytics team to ensure measurement frameworks are set up to track programme or campaign performance and that regular periodic reporting and dashboards are being shared with the appropriate audience(s)
  • Scheduling and facilitating kick off meetings, status meetings, and Work in Progress meetings (Forecast vs. Budget.) including a weekly stand-up
  • Ensure actions defined as part of the aforementioned meetings are captured and executed e.g. optimisation decisions, spend reallocation etc
  • Ensuring creative and digital assets (included but not limited to: emails, display ads, social ads, landing pages, microsites, ATL ads, event collateral, webinars,) are delivered on time, and to specification for activation
  • Ownership of accurate application naming conventions and UTM provision for Marketo programs and assets, for consistency and ease of reporting
  • Working with the team(s) to manage tickets in Hive /Monday (our workflow management tool)
  • Working with the team to develop a framework for asset management and documenting learnings from programmes/campaigns
  • Co-ordinating all deliverables relating to Quarterly Marketing Reviews and/or event wash-up reports ensuring deadlines are met and outputs are in-line with requirements
  • Liaising with other Ascential Marketing Operations Managers, Design and Content Leaders and Marketing Performance & Automation leaders to maximise learnings across the portfolio as well as consistently improve our output and ways of working
  • Contribute to a dynamic delivery culture across the team. Drive celebration of our wins, and lessons to be learned from our losses
  • Covering for the other Lions Division Operations specialist when absent


  • Strong, demonstrable experience in digital marketing, marketing operations; analytics or similar role
  • Familiarity with marketing to the B2B audience, particularly with advertisers, agencies and publishers both at company (ABM) and individual level
  • A data-driven mindset and the ability to strategize with cross-functional teams and execute marketing campaigns
  • Exposure to direct marketing tactics, including email, webinars, sponsorships, trade shows, mobile and use of third-party data sources
  • Ability to lead multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator who is able to explain complex items to various stakeholders and understand projects that have different analytical goals and needs
  • Marketo knowledge (ideally Certified) is a must and Salesforce knowledge is a nice to have
  • Excel and Google Slides knowledge


  • 401K – Saving Incentive plan
  • Medical and Dental Insurance plans
  • Flexible Spending Accounts
  • Life Assurance and Disability insurance
  • Great learning and development opportunities
  • 15 days of holiday per year and an extra day for each year of service up to 20 days
  • 25 days of holiday - option to buy/ sell upto 5 days
  • Pension
  • Life Assurance and Income Protection
  • Volunteering opportunities and charitable giving options
  • Option to opt into the Ascential Shares Scheme
  • Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
  • Employee assistance programme, season ticket loans and cycle to work scheme

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