We're looking for a Marketing Operations Specialist (6 Months FTC) - Money2020 Division to join our team in London as part of our Marketing function
You will be the go-to person to drive marketing operational excellence within the Money2020 division marketing team and is a key link between the brands within the division and the central Digital Marketing team
You will act as a single point of contact to pre-empt operational challenges, create solutions and execute on them
Initiating campaign/programme kick-off sessions with contributors and stakeholders across the business including but not limited to: product marketing, content, design, marketing performance & automation and data
Ownership of accurate application naming conventions and UTM provision for Marketo programs and assets, for consistency and ease of reporting
Working with the Marketing Automation team to ensure accurate audience lists are defined and constructed in line with campaign or programme goals
Ensuring campaign delivery is on track with any blockers/slippage escalated
Providing regular periodic status reports tracking campaign/programme initiatives against deadlines, plus support ad hoc light data analysis as required
Working with the Digital Analytics team to ensure measurement frameworks are set up to track programme or campaign performance and that regular periodic reporting and dashboards are being shared with the appropriate audience(s) internally and externally
Scheduling and facilitating kick off meetings, status meetings, and Work in Progress meetings (Forecast vs. Budget.) including a weekly stand-up
Ensure actions defined as part of the aforementioned meetings are captured and executed e.g. optimisation decisions, spend reallocation etc
Ensuring creative and digital assets (included but not limited to: emails, display ads, social ads, landing pages, microsites, ATL ads, event collateral, webinars,) are delivered on time, and to specification for activation
Digital asset production within the Marketing Automation system (Marketo)
Working with the team to manage requests submitted via Hive /Monday (our workflow management tool)
Working with the team to develop a framework for asset management and documenting learnings from programmes/campaigns
Co-ordinating all deliverables relating to Quarterly Marketing Reviews and/or event wash-up reports ensuring deadlines are met and outputs are in-line with requirements
Liaising with other Ascential Marketing Operations Managers, Design and Content Leaders and Marketing Performance & Automation leaders to maximise learnings across the portfolio as well as consistently improve our output and ways of working
Contribute to a dynamic delivery culture across the team. Drive celebration of our wins, and lessons to be learned from our losses
Covering for the UK based Marketing Ops specialist whilst they are absent
Requirements:
Marketo knowledge ideally Marketo Certified
Salesforce knowledge
Strong, demonstrable experience in digital marketing, marketing operations; analytics or similar role
Familiarity with marketing to the B2B audience at both company (ABM) and individual level
A data-driven mindset and the ability to strategize with cross-functional teams and execute marketing campaigns
Exposure to direct marketing tactics, including email, webinars, sponsorships, trade shows, mobile and use of third-party data sources
Ability to lead multiple projects at the same time in a fast-paced environment
Technically capable, excellent communicator who is able to explain complex items to various stakeholders and understand projects that have different analytical goals and needs
Excel and Google Slides knowledge
Benefits:
401K – Saving Incentive plan
Medical and Dental Insurance plans
Flexible Spending Accounts
Life Assurance and Disability insurance
Great learning and development opportunities
15 days of holiday per year and an extra day for each year of service up to 20 days
25 days of holiday - option to buy/ sell upto 5 days
Pension
Life Assurance and Income Protection
Volunteering opportunities and charitable giving options
Option to opt into the Ascential Shares Scheme
Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness and the Ascential Shares Scheme
Employee assistance programme, season ticket loans and cycle to work scheme
