We are looking for a data-driven and experienced Marketer to report to the Head of EMEA Marketing and lead the UKI Marketing Strategy
You will be the in-market expert and consider yourself a T-shaped marketer who understands the full funnel of a SaaS buyer’s journey and know how to effortlessly straddle between business strategy and the day to day execution
You understand how and when to plug in to the wider marketing team expertise and how to bring your strategy to life
You know how to articulate to an international team and what makes the UK tick
You will work across multiple different stakeholder groups across both the marketing department (Product Marketing, Partner Marketing, Customer Marketing) and beyond and will be a key player in our GTM ambitions
You’re confident and comfortable with driving big ARR and pipeline numbers and have the experience to show it. Whatsmore, you’ll love presenting to the business yours and the team’s ideas, plans, learnings and success
You’re someone who enjoys the autonomy and agility Regional Marketing provides and are able to view, understand and build on the “big picture” as part of a global company and yet thrive in the opportunity of a fast-paced scaleup
Strategic Marketing Planning: The role will be responsible for the UKI Marketing Strategy to deliver increased market share, build brand awareness, achieve pipeline generation targets, and drive prospects through the buyers’ journey
You will develop and implement the UK Strategic Marketing Plan, including Account-Based Marketing (ABM) strategies
Local Campaign Activation: Working with the framework of a centralised Marketing strategy, you will develop local strategies, campaigns, and co-marketing opportunities that reinforce HiBob’s mission to be the number one player for modern businesses in the UK market
You will “Glocalise” centralised thematic campaigns as well as driving and executing regionally sourced campaigns, collaborating with various marketing teams including setting the strategy and working with the events manager on local events
Collaboration with Sales and Business Development: The role has a good understanding of sales cycles, and works closely with the central Marketing teams, Business Development & Sales teams to achieve overall pipeline targets
You will work closely with the Business Development and Sales teams to ensure marketing strategies are effectively communicated and integrated throughout the entire sales and buyer journey
Performance Measurement: Measure, quantify, and report on the performance of marketing strategies and campaigns for the UKI region
Market Research and Analysis: Support market research and analysis efforts to evaluate industry trends, working with Product Marketing to provide Market Intelligence insights
Relationship Building: Build and maintain strong relationships with key internal and external partners and UK industry influencers
Requirements:
Demand generation & ABM experience
Enterprise/Up-market Marketing Experience
Budget management & efficiency
Adaptability In a fast-paced environment:
B2B SaaS knowledge:
Organisational & Project Management Skills
Benefits:
Company share options plan
We have a flexible hybrid working model
Work from home allowance- to get your home office set up!
2 Social Impact days per year for volunteering
Annual Headspace subscription and wellness benefits
Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme
Dog-friendly
Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
Fun company and team social events (locally and virtually with our global teams)
Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
