This role is crucial in ensuring a successful B2B product launch and requires a strategic thinker with a strong understanding of business markets. If you have a passion for B2B marketing and a proven track record of successful product launches, we invite you to join our team
You will be responsible for creating and executing a product marketing plan. This will involve market analysis, strategic planning, and execution to ensure the successful introduction of the product to the market
You will work closely with Anmut leadership, product development, R&D, sales, non-product (consulting) marketing, and client consulting teams to create a compelling value proposition for the product and drive product adoption in the market
We want to continue building a diverse team, so if you are looking for a part-time role, but feel that you would be a good fit, please apply anyway!
Go-to-Market Strategy Development:
Create a detailed go-to-market plan that includes target business segments, pricing strategy, and distribution channels
Define key performance indicators (KPIs) to measure the success of the product launch in the B2B market
Launch Planning and Execution:
Develop launch plans with timelines, milestones, and responsibilities
Plan and execute events such as industry webinars, product demonstrations, and participation in trade shows and conferences
Monitor market reception and gather and analyse customer feedback
Product Definition and Positioning:
Conduct thorough market research to identify industry trends, business needs, and pain points
Analyse the competitive landscape to understand the positioning of existing solutions and identify opportunities for differentiation
Collaborate with product development to align product features with the specific needs of business clients
Develop clear and compelling product positioning, messaging, and value propositions tailored to business customers
Content Creation and Collateral Development:
Produce engaging and informative marketing materials such as white-papers, case studies, solution briefs, and presentations,
Demand Generation and Awareness Building:
Design and implement campaigns to build awareness and generate leads among business clients
Utilise various marketing channels such as email marketing, LinkedIn, industry forums, and webinars to reach the target audience
Customer and Partner Engagement:
Identify and engage with customers and partners for feedback, pilot programs, and testimonials
Build relationships with industry influencers, analysts, and media
Engagement with potential customers during the sales process
We are looking for a manager that is committed to engage with potential clients through to, and beyond the generation of leads
Requirements:
3-5 years of experience in SaaS product marketing, in a B2B environment
Experience working in data or data related businesses.
Bachelor’s degree in marketing, Business Administration, or a related field
Strong research and analytical skills to understand market trends and business needs
Excellent project management and organisational skills
Proficiency in marketing automation tools, CRM systems, and content management systems
Ability to work collaboratively in a dynamic, cross-functional environment
Exceptional communication and presentation skills
Strategic Planning: Ability to develop and execute detailed product launch plans that align with business objectives
Industry Knowledge: Understanding of industry and business environments to tailor marketing strategies effectively
Collaboration: Strong interpersonal skills to coordinate efforts across multiple teams and with external partners
Customer-Centricity: Focus on understanding and meeting the needs of business clients
Analytical Thinking: Ability to analyse data and feedback to optimise marketing strategies and product features
Benefits:
Private health insurance with enhanced mental health coverage
Competitive enhanced maternity and paternity pay
Great people with a ‘team first’ ethic, based on trust, respect and care for each other.
Monthly development reviews for all employees. Space and flexibility for you to shape your own career path
Hybrid and flexible working arrangements come as standard, not a perk
Opportunity for equity with career development
Salary-sacrifice enabled childcare benefits
Cycle and run-friendly central London office in SE1
