The Financial Times is evolving its capabilities and communications to deliver highly targeted, multi-channel, and customer-centric experiences
Part of our growth ambition, hinges on using advanced data, technical solutions, and marketing automation to navigate the same increasingly complex and dynamic external environment
The Marketing Performance & Technology Director will lead a team of experts through this period of change, ensuring the development of innovative and strategic capabilities that drive sustainable growth
The Performance Marketing team plays a pivotal role in building awareness and consideration for the FT and its subscription products while efficiently acquiring new customers
Through expert programme management, the team harnesses industry trends, data insights, and technology to deliver innovative, omni-channel marketing approaches that drive new customer acquisition and engagement
Reporting to the Managing Director of the Consumer Revenue Group, this role is instrumental in delivering critical initiatives in 2025 to achieve ambitious objectives and establish the foundation for long-term growth
Lead, nurture, and inspire the Performance Marketing team, fostering a culture of collaboration, innovation, and continuous development
Find opportunities for team members' growth, providing mentorship, training, and support to elevate individual and collective performance
Partner with Marketing, Product & Tech and Analytics teams to continue to invest and improve our integrations to enable the technology vision. Work effectively and collaboratively with teams across the business to influence and deliver consumer revenue team goals
Lead global paid media strategies across web and app, driving customer acquisition through full-funnel approaches, adapting to market conditions, and managing agency partnerships to align with business goals
Champion the FT’s first-party data and advanced segmentation strategies across all acquisition marketing initiatives, ensuring efforts are maximised ahead of future industry challenges
In collaboration with Product and Technology colleagues, contribute to the shaping of the martech strategy by integrating data and technology into decision-making processes, ensuring alignment with business goals, and driving adoption across marketing activities to enhance efficiency and future-proof capabilities
Drive marketing effectiveness by embedding best practices, enhancing analytics and attribution frameworks, ensuring consistent data collection, and addressing impacts of cookie reliance to optimise media spend and campaign strategies
Lead conversion optimisation - steering testing and experimentation programme to pursue commercial objectives and to drive improvements across the customer journey
Leverage data insights and paid media strategies to support experimentation, testing, and scaling of impactful changes that enhance user experience and conversion rates
Requirements:
At least 8 years of experience working in Performance Marketing
Thought leadership in MarTech with +4 years' experience of driving MarTech strategy in a customer focused & revenue driven organisation
A strong collaborator, with the ability to foster positive working relationships across the business
Ability to influence at a senior level and work alongside technical teams
Experience in a similar industry or with recurring revenue / subscription models
Proven experience in media agency management and relationships
Proven knowledge and experience of working with key marketing technology tools and systems
Proven experience of translating and communicating accurate information to technical and non-technical stakeholders
Strategic problem solver that can see beyond the day-to-day to help reach marketing and revenue goals and improve the customer experience
Benefits:
A range of training courses as well as confidential career coaching and mentoring
Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
Enhanced parental leave, flexible leave allowance and paid volunteer leave
Pension contribution
Local health coverage plans
Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
