Product Marketing Manager

Overview

Responsibilities

  • We are seeking a Product Marketing Manager who is ready to roll up their sleeves and drive our market strategies forward
  • This is not just a desk job – you will work side-by-side with our CEO to define vision, positioning, and a unique brand narrative
  • You will be a strategic mind and an operational force behind our product launches, taking ownership of the and eventually building your own high-performing team
  • Partner with the CEO to articulate and broadcast the company vision and positioning
  • Develop comprehensive go-to-market (GTM) strategies backed by in-depth market research and competitive analysis
  • Define product positioning and messaging that resonates with target audiences
  • Lead end-to-end product launches, managing all aspects from creative asset development to campaign execution
  • Help us broadcast a vision and position through the market
  • Monitor and optimize key performance metrics
  • Utilize advanced analytics tools and generative AI solutions for rapid market insights and iterative messaging
  • Work collaboratively with product, sales, marketing, and technical teams to ensure cohesive strategy execution
  • Act as a connector between departments, incorporating actionable feedback into product development and market strategies
  • Actively participate in campaign execution, while also mentoring and growing your team over time

Requirements:

  • 5+ years of experience in product marketing, preferably within agile, cross-functional teams
  • Proven track record in executing successful market launches for software or tech-related products
  • Strong educational background in marketing, business, or related fields; relevant certifications are a plus
  • Exceptional strategic planning and market research abilities
  • Proficiency in digital marketing platforms and analytics tools
  • Demonstrated competence in advanced data analytics and generative AI for market testing and message refinement
  • Superior narrative and storytelling skills to craft compelling product value propositions
  • Excellent communication skills with a collaborative mindset
  • Ability to lead strategic initiatives as well as actively engage in hands-on campaign execution
  • Self-starter capable of managing multiple projects simultaneously while driving measurable results
  • Ambitious and growth-oriented, not afraid of getting hand dirty

Benefits:

CrewAI
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