The Head of Inbound Growth Marketing will drive inbound acquisition campaigns across multiple channels, using GTM tools and managing all inbound marketing strategies
You will oversee SEO, SEA, and content strategies while collaborating closely with the sales and product teams to generate qualified leads, optimize conversion, and increase brand visibility
Develop and execute cross-channel inbound acquisition strategies (SEO, SEA, Content) to generate MQLs/SQLs
Leverage AI-driven GTM tools to optimize campaigns and automate processes
Collaborate with sales to refine lead quality, messaging, and positioning
Oversee external experts to execute SEO and SEA strategies, ensuring high search rankings through optimized on-page and technical SEO and effective paid campaigns
Track performance for improved ROAS
Build Checkstep’s presence on LinkedIn to increase brand awareness and attract leads
Create thought leadership content to establish Checkstep as an authority in Trust & Safety
Manage partnerships and co-marketing initiatives to drive leads and enhance brand visibility
Oversee reputation management on platforms like G2
Lead website development to improve conversion rates, ensuring alignment with SEO and CRO strategies
Track KPIs using HubSpot, Google Analytics, Google Tag Manager, Semrush, Lemlist, and report monthly on campaign effectiveness
Lead a small, high-performing team of experts and manage the inbound budget
Work closely with the CEO, Head of Product, and sales team to align inbound with company goals
Requirements:
Self-starter and motivated doer with a track record of success in small, growing teams
Experienced in inbound marketing, lead generation, and RevOps
Experience using GTM tools like Clay, Lemlist, Trigify, and RB2B
Background in SEO, SEA, content marketing, and lead nurturing
Experience scaling campaigns in both European and US markets
Comfortable working with cross-functional teams to achieve business goals
Familiar with Trust & Safety, cybersecurity, or compliance sectors
