As the Senior CRM Manager, you will be the champion of creating and delivering CRM growth across both B2C and B2B for Motors.co.uk, Cazoo.co.uk and the Cazoo app
You will establish the key building blocks for growth, collaborating with cross-functional teams, managing the CRM Manager, budgets and suppliers whilst driving performance reporting to optimise every opportunity to deliver against business objectives
As a CRM/CXP expert, you will be confident in using the latest tools and systems, including Bloomreach (or equivalent CXP - required) and Salesforce’s Pardot (or equivalent - required), and will lead projects across both web and app, including the delivery of a comprehensive push notification strategy
Develop and execute B2C and B2B CRM strategies that align with company OKRs, driving consumer leads to dealers, dealer acquisition & retention and revenue growth
Work closely with key internal stakeholders to execute strategy and unlock value
Oversee the CRM budgets, ensuring efficient use of resources, managing relationships with external suppliers, RFPs for new suppliers and driving for cost-efficiency
Provide regular performance reports to the business, offering insights and data-driven recommendations for growth
Working with the Legal department to ensure data management requirements are upheld and advising on better ways of working to ensure robust compliance
Become the CRM champion within the business by keeping up to date with current tools functionality (i.e Bloomreach and Salesforce/Pardot), as well as emerging tools and trends. Ensure the tools meet business needs and drive CRM effectiveness
Develop and oversee the push notification strategy & implementation for the all-new Cazoo app, optimising for engagement and conversions
Lead and manage the CRM Manager, providing guidance and support to ensure the function delivers on objectives
Requirements:
Proven experience in both B2C and B2B CRM strategy development and execution
Deep knowledge of CRM/CXP platforms such as Bloomreach, Pardot, or similar tools
Strong ability to collaborate with cross-functional teams to integrate CRM efforts across the business
Experience managing CRM budgets and supplier relationships
Data-driven approach with strong analytical skills to evaluate performance and make recommendations
Strong communication skills to present findings and influence key stakeholders
Experience in managing people and evidence of driving continuous improvement
Embraces change and thrives in an ambitious business with high growth targets
Experience of setting up a CRM function and leading it to growth
5+ years CRM experience
Deep understanding of CRM strategy and alignment to business OKR’s
Working experience with CXP’s such as Bloomreach (or equivalent tools)
Working experience with Salesforce’s Pardot (or equivalent tools)
Benefits:
Discretionary Bonus
Pension Scheme (up to 9% Employer Contribution)
Employee recognition scheme with great financial prizes ££
25 days holiday per year growing with length of service
Hybrid and UK Remote working depending on role
Generous Family Friendly Leave
Free counseling and support (for when you might need it)
